Legal

Privacy Policy

Last updated: 23 July 2026

This Privacy Policy explains how Michael Wood Web & Automation (“we”, “us”, “our”) collects, uses, stores and protects personal data when you visit serviceflowos.co.uk, contact us, become a client, or use ServiceFlowOS.

Michael Wood Web & Automation is a UK sole-trader business. When we decide how and why personal data is used, we act as the data controller. When we process personal data entered into ServiceFlowOS by one of our business clients, we will normally act as that client's data processor.

ServiceFlowOS clients remain responsible for the personal data they collect and enter into their own CRM installation.

Contact details

Personal data we collect

  • Enquiry information: name, business name, email address, telephone number, website address and message content.
  • Client and account information: contact details, staff user details, login records, business information, service preferences and account settings.
  • Contract and project information: quotations, agreed scope, contracts, approvals, notes, support requests and communications.
  • Billing and payment information: invoices, payment status, payer name, billing address, transaction references and payment records.
  • Technical information: IP address, browser, device type, approximate location, access times, error logs and security logs.
  • Newsletter information: email address and, where provided, your name and business.

ServiceFlowOS business data

A ServiceFlowOS client may enter information relating to its own customers, prospective customers, staff, suppliers, sites, contacts, quotations, jobs, invoices, documents and business operations.

The ServiceFlowOS client remains the data controller for that information and is responsible for having a lawful basis for collecting and using it. Michael Wood Web & Automation processes that information only as reasonably necessary to host, maintain, secure, back up, support and provide ServiceFlowOS, or as otherwise instructed by the client.

We do not use a client's ServiceFlowOS customer database for our own advertising or sell it to third parties.

Websites, domains and email services

Where we build, host, migrate or manage a new or existing website, we may process information needed to provide that service, including website files, database records, administrator accounts, DNS records, SSL certificates, hosting credentials and technical logs.

Where we register or manage a domain name, relevant registration and contact details may be provided to an accredited registrar or registry as required to supply and maintain the domain.

Where business email hosting or SMTP delivery is included, email addresses, mailbox settings, message routing information and technical delivery logs may be processed by us and our infrastructure providers. We do not routinely read mailbox contents. Access may occur where authorised by the account owner, required to investigate a technical or security issue, or required by law.

How we use personal data

  • To respond to enquiries and arrange demonstrations.
  • To prepare quotations, contracts and implementation plans.
  • To create, configure and manage ServiceFlowOS accounts.
  • To build, host or maintain websites and related services.
  • To register or manage domains, DNS, SSL and email services.
  • To provide support, maintenance, backups and security.
  • To issue invoices, payment links and payment reminders.
  • To reconcile bank transfer and Stripe payments.
  • To prevent fraud, spam, abuse and unauthorised access.
  • To improve website and platform performance.
  • To send marketing emails where you have consented.
  • To comply with accounting, tax and legal obligations.

Lawful bases

  • Contract: where processing is necessary to take steps at your request, enter into a contract or provide an agreed service.
  • Legitimate interests: to respond to business enquiries, administer accounts, maintain service security, prevent misuse, recover debts and operate our business effectively.
  • Consent: for optional cookies and marketing communications where consent is required.
  • Legal obligation: for tax, accounting, regulatory and lawful disclosure requirements.

Payments

Payments may be accepted by bank transfer or through a secure Stripe payment link or subscription.

Stripe may process your name, email address, billing information, payment method information, transaction data, fraud-prevention information and other information needed to process the payment. We do not store your full card number or card security code on our own servers.

Stripe operates under its own privacy terms: Stripe Privacy Policy .

Cookies and analytics

The public website uses essential technologies needed for operation and security. Optional analytics or marketing technologies are used only in accordance with your cookie choices. Read the Cookie Policy for more information.

Who we share information with

We do not sell personal data. We may share only the information reasonably necessary with trusted providers that help us supply our services, including:

  • Website, cloud hosting and infrastructure providers.
  • Domain registrars and DNS providers.
  • Email hosting and email-delivery providers.
  • Stripe and banking providers.
  • Analytics providers where consent has been given.
  • Professional advisers, accountants or insurers where needed.
  • Authorities where disclosure is legally required.

International transfers

Some service providers may process information outside the UK. Where this happens, we use providers and transfer arrangements intended to provide an appropriate level of protection.

Security

We use reasonable technical and organisational measures designed to protect personal data. These may include encrypted HTTPS connections, access controls, password hashing, secure sessions, software updates, database protections, monitoring and restricted administrative access.

No online service can be guaranteed completely secure. Clients must keep user credentials confidential, provide access only to authorised staff and notify us promptly if they suspect unauthorised access.

Backups

ServiceFlowOS and hosted systems may be backed up for security, recovery and business-continuity purposes. Backup copies are not intended as permanent archives and may be rotated or deleted in line with our operational schedules and provider limitations.

How long we keep information

  • Enquiries: normally up to 12 months, unless the enquiry becomes a client relationship or longer retention is reasonably necessary.
  • Client, contract and project records: for the duration of the relationship and afterwards where needed for support, disputes, legal claims or business records.
  • Accounting and payment records: for the period required by tax, accounting and legal rules.
  • ServiceFlowOS client data: while the account is active and for a limited period after termination to allow closure, recovery or an agreed export.
  • Security and technical logs: only for as long as reasonably required for security, troubleshooting and abuse prevention.
  • Newsletter records: until you unsubscribe or the list is no longer used.

Your rights

  • Request access to your personal data.
  • Request correction of inaccurate information.
  • Request deletion in certain circumstances.
  • Request restriction of processing.
  • Object to processing based on legitimate interests.
  • Object to direct marketing at any time.
  • Request data portability where applicable.
  • Withdraw consent at any time where consent is relied upon.

Where your information was entered into ServiceFlowOS by one of our clients, please contact that business first because it is normally the data controller.

Complaints

Please contact us first so we can try to resolve your concern. You also have the right to complain to the Information Commissioner's Office (ICO).

Changes to this policy

We may update this Privacy Policy as ServiceFlowOS develops, legal requirements change or new service providers and features are introduced.

Contact

Privacy questions and requests can be sent to hello@serviceflowos.co.uk .

Direct, UK-based support

Work directly with the developer behind the platform.

No anonymous software company, outsourced support team or complicated chain of account managers. ServiceFlowOS is developed and supported directly by Michael Wood | Web & Automation.

Reviews displayed above were left for Michael Wood | Web & Automation, the independent UK business responsible for designing, developing and supporting ServiceFlowOS.

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